What should you leave out?

From Konrad Gorak:

So what happened to Lego, that might be also happening to your business? What was the thing that almost destroyed this giant and may continually destroy any other businesses?

It was Over-Diversification!!! Their problem was obvious, they were doing too much. They had theme parks, video games division and clothing lines. They’ve lost their focus.

When the new CEO — Jorgen Vig Knudstorp came over to help Lego get back on their feet he asked himself and his team one of the most important questions in the history of this brand. What should we leave out?

This is what Drucker calls systematic abandonment.


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