Veterans are customers

From NPR (h/t Ryan Hubbard)

McDonald said in his previous life, he concentrated on the customers. At the VA, he said the customers would be veterans and he would work to make sure veterans are at the center of everything.”

Drucker would say that whether you are a public institution or a social sector organisation the key is focussing on customers and their wants, needs and aspirations.

Everyone should think about their customers as being at the Centre of everything.


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