Uber and the new scooter economy
For all the attention and money that Bird, Lime and Spin have raised, they are not going to win the Scooter Wars. The Uber of scooters is going to be Uber.
As a pioneer in the space, Sidecar had the first-mover advantage, but Uber ended up being the dominant player in the category by using what are now euphemistically called “aggressive” tactics. It wasn’t its unlimited capital, although that certainly helped. It was able to leverage its existing dominance of riders using its app for black cars to dominate in ride-sharing. We put up a good fight, but ultimately ended up selling Sidecar’s assets to General Motors in 2016.