Start Slow when launching
This is context of the minimum viable product when using the lean start up context.
All of this is to say: Don’t rush. Instead of racing for the first-mover advantage, lead with customer research. Develop a product that solves a problem, and ask yourself whether it truly makes life better for the consumer. Don’t launch and market until you’re ready to face customers. In a brand’s fragile early stages, a bad first impression can be lethal.
Neil Blumenthal on the WSJ