Start Slow when launching

This is context of the minimum viable product when using the lean start up context.

All of this is to say: Don’t rush. Instead of racing for the first-mover advantage, lead with customer research. Develop a product that solves a problem, and ask yourself whether it truly makes life better for the consumer. Don’t launch and market until you’re ready to face customers. In a brand’s fragile early stages, a bad first impression can be lethal.

Neil Blumenthal on the WSJ


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