Positively Reframing Nonprofits As ‘Mission-Based Companies’
Evan on Medium:
What good are we doing for the mission we say we’re so dedicated to if our organization no longer exists, can’t scale impact, and can’t keep top talent?
The reality is that the term ‘nonprofit’ does the charitable sector a disservice, and there are a few reasons why
I fully agree with this. Mission based is the goal and not about profit. The negative focus on profit is not useful at all.
We need to change the language and change the dialogue.