26/8/2013

Paul Witkay on the Ten Types of Innovations

It is not the types or its validity that I am interested but the ability to provide archetypes”, to provide heuristics for business models which is powerful. This ability to do the same in the social change space will provide in my view a fountain of innovation”. What should be my next step?

  1. Profit Model
  2. Network
  3. Structure
  4. Process
  5. Product Performance
  6. Product System
  7. Service
  8. Channel
  9. Brand
  10. Customer Engagement

via Paul Witkay: Building breakthroughs | Smart Business.


archetypes innovation startup Value Creation


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