Mission oriented policy making
Great thinking from Mariana Mazzucato.
Prof Mazzucato discusses the criteria for selecting missions:
- They are bold and address societal value
- They have concrete targets: you know when you get there!
- They involve research and innovation
- They are cross-sectoral, cross-actor, and cross-disciplinary
- They have multiple competing solutions
Build products with BuzzFeed
Fascinating story :
Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough.
So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new product ideas.
The result was a subscription service for Scotts called Lunarly, which mails houseplants and wellness items based on the lunar calendar. Since launching in July, Lunarly has repeatedly sold out, bringing hope that the garden company can make inroads with younger consumers.
“BuzzFeed helped me build a better product and not just sell my product,” said Patti Ziegler, vice president of global marketing at Marysville, Ohio-based Scotts.
Strategic intent as policy intent / Prahald and Hamel.
In their ground breaking HBR article Prahalad and Hamel discuss the value of strategic intent and how it enables organisations to innovate and succeed.
A key part of the text below.
Strategic intent is our term for such an animating dream. It also implies a particular point of view about the long-term mar- ket or competitive position that a firm hopes to build over the coming decade or so. Hence, it conveys a sense of direction. A strategic intent is differentiated; it implies a competitively unique point of view about the future. It holds out to employees the promise of exploring new competitive territory. Hence, it conveys a sense of discovery. Strategic intent has an emotional edge to it; it is a goal that employees perceive as inherently worthwhile. Hence, it implies a sense of destiny. Direction, discovery, and destiny. These are the attributes of strategic intent.” (pp.l29-13O)
For developing a policy, we need the same kind of strategic approach. I see enormous value in creating a policy intent. Rewriting the above quote in this context gives us this.
Policy intent is our term for an animating dream. It also implies a particular point of view about the long-term position that a department or government of the day hopes to build over the coming decade or so. Hence, it conveys a sense of direction. A strategic intent is differentiated; it implies a unique point of view about the future. It holds out to citizens and the public sector the promise of exploring new territory. Hence, it conveys a sense of discovery. Policy intent has an emotional edge to it; it is a goal that everyone perceives as inherently worthwhile. Hence, it implies a sense of destiny. Direction, discovery, and destiny. These are the attributes of policy intent.” (pp.l29-13O)
As Jeanne Liedke suggests, “Strategic thinking is fundamentally concerned with, and driven by, the shaping and re-shaping of intent, often referred to as thinking in time”