23/11/2018

Mighty IKEA is exploring new models

From AFR

We see that customer behaviours are changing, that people are not visiting in all the stores in the same way,” Mr Gardberg told The Australian Financial Review.

Ikea is definitely a world-class retailer in the blue box but when it comes to the digital online world there are still a lot of learnings and we as a retailer need to gain knowledge and experience.

We want to invest in a new type of store format and fulfilment centres, and develop approaches so we can reach where people actually live.

We cannot access consumers today with big-format stores. We need to develop new formats and invest in our e-commerce platform — we have good strength in our stores but we’re complementing that with the digital transformation.”


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