26/6/2018

Learning from people

People ultimately matter.

We work with people. We create with people. We create for people.

So lets learn from them.

Ask them. Talk to them. Be humble. Bring more of them together.

Empathy.

You can call it voice of the customer. Design research. Ethnography. Codesign. Focus groups. Surveys. Qualitative and quantitative.

It starts with the mindset of learning from people.


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