Kogan: We interrogate our business model every day
We interrogate our business model every day, which is why it is completely different from a year ago. We view retail evolution as similar to Charles Darwin’s description of evolution: it’s not the strongest of the species that survives nor the most intelligent, but the one most responsive to change
Everyday! Not many people do that. Their growth of the products they carry and the efficiency of their business proves it. 2006 - 2 products 2013 - 473 products 2014 - 20,000 products
We’re about getting a product from factory to customer in the most efficient way possible and that can extend to any product; its an insert-product-here model. What people don’t realise is that online retail is all about efficiency and the most efficient retailer in the world is in their backyard here in Australia. Amazon does $US 673K per employee and Kogan does more than $1.5 M per employee.
Kogan is a online retailer in Australia started by a young man of 23 in 2006.