Home team/Away Team

The home team/away team idea is the key to thinking about how to fast track innovation through framing assumptions and testing assumptions. In many cases, if you can do both its even better.

The job of the Home Team is to quickly create designs, then update them based on customer feedback, which is gathered by the Away Teams. Our Home Team–made up of two industrial designers, one graphic designer, and one person who managed communication with the Away Teams–stayed in the office.


We solved our primary challenge of getting a working prototype quickly, and we also gained a new framework through which to move quickly, and reduce risk by testing assumptions. We learned what to build, and what to let go of. Home Team/ Away team allowed us to ask the public what they wanted, and let us adapt to those desires in real time. This is a framework that can be applied to almost any business, social cause, or emerging idea.

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