Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artifacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.” –Herbert A. Simon, The Sciences of the Artificial

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“There’s no longer any real distinction between business strategy and the design of the user experience,” Bridget van Kralingen, Senior vice president of IBM Global Business Services