Drucker on Entrepreneurship as a discipline

But entrepreneurship is not natural” it is not creative.” It is work. Hence, the correct conclusion from the evidence is the opposite of the one commonly reached. That a substantial number of existing businesses, and among them a goodly number of fair-sized, big, and very big ones, succeed as entrepreneurs and innovators indicates that entrepreneurship and innovation can be achieved by any business. But they must be consciously striven for. They can be learned, but it requires effort. Entrepreneurial businesses treat entrepreneurship as a duty. They are disciplined about it…they work at it…they practice it.”

Excerpt From: Peter F. Drucker. Innovation and Entrepreneurship.”


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