Designing for Impact
John Cary writes about the design of philanthropy. It’s music to my ears. In my work I see a lot of value for using design in conjunction with other disciplines.
What I liked most is this part on designing for individuals, environments and systems. Quite key to focus on all the three levels of you are keen on social change.
So what besides IDEO’s leadership catalyzed the change? The 2012 Clinton Global Initiative (CGI) Annual Meeting, themed “Designing for Impact,” was arguably a turning point for the field. CGI, with advisement from IDEO, astutely presented design in three interconnected ways.
The first focused on “designing for individuals,” showcasing life-saving health devices like nonprofit D-Rev’s low-cost prosthetic knee and physical tools to improve livelihood, and KickStart International’s MoneyMaker irrigation pumps for smallholder farmers across Africa. The second focused on “designing our environments,” masterfully illustrated in the breakthrough Butaro Hospital in rural Rwanda, co-created by Partners in Health and the nonprofit architecture firm MASS Design Group. The third area focused on “designing our systems,” touching on the design or redesign of services and systems that we rely on to deliver aid, be it clean water or medicine to the last mile.