Design: breathing in & breathing out

Design thinking feels different than the traditional waterfall process. It encourages the breathing-in and breathing-out, of going broad and then finding focus. It is all about creating choices (divergence) and making choices (convergence).

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Andrew Forrest plans for the sea beneath our feet Water is a key constraint and any new ways to do solve that will be beneficial. Great ambition. He is convinced 5000 giga­litres of water a year —
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Dr Deming on Purpose of an Organisation Deming is well known to think about the whole, the system in which organisations create value. His purpose definition aligns to that. The aim